Why does marketing work on your brain?
Why does advertising WORK?
The classic joke about advertising is it works 50% of the time. But no one knows which 50%.
The psychological principle underlying advertising something known as "mere exposure effect" known as the "familiarity principle".
The idea behind this is simple:...
Stop charging by the hour
So much of what we wrestle with as freelancers and small business owners is about earning what we want to, not what we just ‘hope’ to earn. So today I added the bonus ‘how to escape hourly rates’ to the MindMafia PsychoPricing course, in advance of the re-launch next week....
Do you need to horse around more?
| A phrase that’s always struck me is "attention is the antidote to boredom". When you’re bored – whether it is of work, or running around a park wishing you hadn’t eaten all the pies in December, there’s the same problem: You’ve mentally checked out. When... |
How to put your prices DOWN
“You need to get to the shop quick, they are offering 3 bottles of Prosecco for the price of one!”. Which is what I heard as I stepped off the bus, watching a stampede of students going on a Prosecco frenzy to the corner shop.
Everyone loves a bargain, but you have to be careful...
Is your pricing ghoulish?
We all worry about how we’re doing in comparison to others. But your pricing should never be a concern. Why?
Well how much would you pay for a sweet treat after your lunch? How much should dessert cost? That’s going to be a very different number, depending on whether you’re just...
Eleven Things I Wish I’d Known At The Start Of My Business
Getting it done: Paint-by-numbers content marketing
According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.” Jerry Seinfeld
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How to get a difficult customer to change their mind
Doing something new is HARD.
And there will always be plenty of people who will tell you that you are mad/bad/insane to even try.
The thing is, getting other people to change their minds is tricky. Or is it….?
So here’s a tip you can use to bend the minds of people round to your way...
How to link your instagram account in Kajabi
Hey. I barely USE instagram yet, but that's because I'm still building out the MindMafia site. Maybe you've looked at Linktree or similar and thought "I just don't want to pay for yet more software". Guess what, Kajabians, you don't have to!
I'll create a full blog with screenshots, but in the...
How to write a blog when you’re feeling stuck
What if I told you there was an amazing technology which had only been around for 2 percent of human existence? That is was so difficult it had only been invented twice?
Once you have this technology, you can live beyond the grave. It’s how I’m magically transmitting an idea...
