Getting it done: Paint-by-numbers content marketing

According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.” Jerry Seinfeld 

Public speaking terrifies so many of us because we live in fear of being judged. A comedian like Seinfeld will sweat hard to craft a perfect 5 minute set packed with jokes. It’s a process.  The good news is that you can use a process to make your content. It would be wonderful if that made you as hilarious as Seinfeld, but let’s set our sights a little lower. Like not having a panic attack during a Facebook Live.

Or mainlining Doritos, a bowl of ice cream and a pint of wine because we can’t write a blog post.


The first step to heaven

Is having steps. Seriously. Whether you’re writing a Facebook post, a long Instagram post, or scripting a webinar, you need to have structure. I’m doing it right now, in writing this. If you want a longer guide to using structure in blog writing you can find it on the How to write a blog when you're feeling stuck blog post.


Pour it into a vessel

Trying to make a ton of content to cover all your social media and your website is HARD. So we’re going to make it easy. When a drinking glass was first made, it would have been melted in a forge and then shaped or blown. This is laborious, and creates a lot of miss-matched glasses. The quick way? Blow that glass into a mold, and you’ve got a quick, uniform way to get a lot of (water holding) content.


Making a mold.

I’ve created a simple template which you can find on the link below, to help you get your thoughts in order. Whether you want to write a 600 word blog, script a 5 minute FB live, or even structure a whole webinar, the principles are the same – you need a framework for getting your point across AND making sure that it resonates with the audience and gets them to take action.

Because you don’t have a content problem. You have a fear of content problem. Let’s get you out of that casket, and giving the eulogy.


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