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3 Things every marketer needs to know.

clarity marketing structure Jan 31, 2018

Ever wonder if you’re sending mass communications without knowing what the result should really be? Did you know you could be making it harder for your customers to make choices?

Use these 3 simple tips to make your customers love you.

ONE: START WITH THE END IN MIND – WHAT’S...

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Is too much choice killing your small business?

Uncategorized Nov 15, 2017

Are you a choice-tyrant? Do you overwhelm your customers?

Think of all the choices we make every day. Think of all the little decisions you need to make in order to pick the right clothes. How cold is it outside? Do I need to dress up for a meeting? Does the sweater go well with the pants? I...

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The emotions of pricing

pricing and fairness Nov 15, 2017

How to create a price your customer likes 

by Hannah Lewis

Question: What do tiny earrings and monkeys have in common?

They can both teach you how to make more money. Let’s say that we have a particularly twisted friend who lays out ten 1-dollar notes on the table in a row, and tells...

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