Why does advertising WORK?

The classic joke about advertising is it works 50% of the time. But no one knows which 50%.

The psychological principle underlying advertising something known as "mere exposure effect" known as the "familiarity principle".

The idea behind this is simple:...

Ever wonder if you’re sending mass communications without knowing what the result should really be? Did you know you could be making it harder for your customers to make choices?

Use these 3 simple tips to make your customers love you.

ONE: START WITH THE END IN MIND – WHAT’S...