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Why does marketing work on your brain?

marketing Oct 05, 2020
 

Why does advertising WORK?

The classic joke about advertising is it works 50% of the time. But no one knows which 50%.

The psychological principle underlying advertising something known as "mere exposure effect" known as the "familiarity principle".

The idea behind this is simple:...

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3 Things every marketer needs to know.

clarity marketing structure Jan 31, 2018

Ever wonder if you’re sending mass communications without knowing what the result should really be? Did you know you could be making it harder for your customers to make choices?

Use these 3 simple tips to make your customers love you.

ONE: START WITH THE END IN MIND – WHAT’S...

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