Why does advertising WORK?
The classic joke about advertising is it works 50% of the time. But no one knows which 50%.
The psychological principle underlying advertising something known as "mere exposure effect" known as the "familiarity principle".
The idea behind this is simple:...
Use these 3 simple tips to make your customers love you.
Just pop your details down below be sure to check your email - you'll need to confirm your email address to get updates. It's the key to hippo-ness.