“You need to get to the shop quick, they are offering 3 bottles of Prosecco for the price of one!”. Which is what I heard as I stepped off the bus, watching a stampede of students going on a Prosecco frenzy to the corner shop.

Everyone loves a bargain, but you have to be careful...

We all worry about how we’re doing in comparison to others. But your pricing should never be a concern. Why?

Well how much would you pay for a sweet treat after your lunch? How much should dessert cost? That’s going to be a very different number, depending on whether you’re just...