Hey Makers, Creators, Online Shakers  

Price Your Stuff Without Ever 
Wondering If It’s “Right” Again 

Learn the Secrets Behind Pricing That Only the World’s 
Top Psychologists Know—and Don’t Just Guess If Your Prices Are Right. Guarantee They Are.


Is your price too high? 

Is is too low? 

Should you offer three options? 

Just one?

Does it seem too expensive to others?

Too cheap? 

What’s the optimal price, and how do you know?

Charge too much, and you’re losing clients and customers. Charge too little, and you’re losing money. 

And so the saga goes. 


Pricing your stuff might feel like a crapshoot—but it shouldn’t.

If you’re just guessing at your prices, it’s likely that you’re letting thousands of dollars slip right through the cracks...every single week. In fact, guessing is the worst thing you can do: it’s highly likely that you’ll guess wrong.


That’s because most people believe that your prices should be attractive—when, in fact, the very first thing you want to do is create an unattractive price. 


That’s right, unattractive! As in dragged-through-a-hedge, dirty-knees, stinky breathy, morning-after-a-big-party ugly. It’s the very first step to creating Beyonce-level profits, and it all has to do with the science behind how other people perceive your prices—not the actual price itself. And that means that there’s far more to pricing than the numbers on a page than you probably ever knew. 


Introducing: PsychoPricing 

Because you’re tired of wondering if it should cost $97 or $997. Which is not really the tagline, but it might as well be.

PsychoPricing is a video-based digital course you can do anywhere, anytime.


Here's a few things you'll learn


• How to sell 10x more—literally 10X more, as proven with research—by using a little trick I like to call, “jam bam".

• How a basketball player is the best thing that ever happened to your prices.

• How to create a bandaid that takes the “pain of paying” away for your customer.

• How to boost your sales with a basketball player.

• How to create an ugly duckling of a price, that’s secretly going to be a golden goose.

• How to get a customer to want what you’re selling by matching their inner view of the world – AND the specific phrases to use.

• The two things you should never sell together.

• Why expecting your customers to be rational is asking them to be a crazy axe-murderer.

• Why you should avoid discounts, and what to do instead.

• The best time of day to catch a customer in your checkout.

• And - the simple picture that will massively boost your sales.

It's the season to revise your prices!

Don't kick yourself for missing out on the chance to run an amazing promo *and* put your prices up. I'll show you how.

With easy-to-follow examples, so you'll never be stuck on pricing again. 

Enroll now

Curious? This is what you can expect!


PsychoPricing is easy to follow and easy to action

What if you could boost your profits without changing what you sell?

Understand how and why people buy based on their emotions

Get the low-down on what makes a price attractive, and tempts your customers to buy.

Unlock the pricing secrets that help you to sell to your customers

What to say, what colors to use, and how to price a sale or a promotion.

Make more dough, by boosting your profits - whether that's products or services

These step-by-step guides make it easy to create your prices, and put them out into the world!

Time to launch a new service! 

Or earn more from the one you have. It's time to set yourself apart from the competition...


You're stuck on how to price yourself.

So what are you going to do? You could strip naked, cover yourself in sales flyers, and run through the streets to attract attention. But you'd probably need to get in shape first!

Guess what? Your clients aren’t choosing based on facts. They choose on EMOTION and making INSTANT decisions. Let's learn how to use that power for your profits!

Enroll today, you'll get Instant access to all the modules in the course, all the bonuses and the PsychoPricing workbook



+ Supportive Facebook group

+ An expert pricing mentor

+ Live Q&A sessions & zoom calls for all your burning questions!




PsychoPricing low entry offer
*all prices in USD

  • Full access to the course

  • PsychoPricing Workbook

  • Live Q&A for members

Premium Price review + PsychoPricing
*all prices in USD

  • Full access to the course

  • PsychoPricing Workbook

  • Live Q&A for members

  • Personal review of your pricing

  • Strategy call x 1 with Hannah Lewis to discuss your pricing

Bespoke Pricing service (minimum)
*all prices in USD

  • Full access to the course

  • PsychoPricing Workbook

  • Live Q&A for members

  • Hannah works with you to create your pricing, 1-2-1.

  • Three calls planned over 4 weeks with Hannah Lewis to discuss your pricing. The first to understand your business, the second call to shape your pricing, to nail your pricing strategy once and for all!

    Or you can have the calls together as an intensive, and get your pricing perfect in just one day.

Happy customers & what they say

Andrea Grad

This course blew me away!

I learned SO MUCH about pricing and how to do it right and it's so fun now. It actually made pricing and my relationship with money feel different and for me that is huge.

Hannah's humor kept the content super engaging, the videos are short and digestible, and it all makes so much sense.

Best course on pricing ever! With psychology so I get the why, and examples so I get the how and so much fun in between.


Kate Wright, MBA

If you've ever wished you could get inside the human brain and really understand buyer psychology then this is THE COURSE YOU NEED RIGHT NOW!

I'll be recommending it to ALL my clients!

If you struggle with pricing, this course demystifies the entire pricing dilemma.

What I love about it? It's based on neuroscience and consumer behaviour research. You'll actually understand the reasons behind why you're doing things a certain way. It'll truly open your eyes.

It's thorough - everything you need to know in order to pay yourself what you're really worth. I had never thought about how pricing looks on the page before - the info in the course blew my mind!


Clark Ching, Author

I just loved this course. 

Over the years I’ve read several books on value pricing and paid for one other expensive pricing course, and while I got value from all of those, Hannah Lewis’s course was, somehow, more practical and down to earth, with advice I’ve not seen before. It was entertaining too. 

The bottom line though, is did it help me?  

It did. A week after I took the course I was asked to bid for some consulting and, although I always feel uncomfortable talking about price, I was able to agree a fee that my client thought was fair, and was 2-3 times higher than I would have instinctively charged.

Learning how to sell myself at fair, but high, rates has, for me, been a far nicer way to boost my income than working longer hours!  

Risk-Free Guarantee

This a completely risk-free decision for you. If after 14 days you haven't gained any value from the course, simply return your completed workbook to us, and we'll refund you (yes, you do have to show you actually did the work!)

Look inside today & watch two lessons free

Really curious? Why not have a look around RIGHT NOW!

No commitment - take a peek and see if you like it!

PsychoPricing is based on how people really behave, and what makes them buy.

With easy-to-follow examples, so you'll never be stuck on pricing again.

I want to look for free

A few more happy customers, come join them!

Sophie Michals, (SM) Edits

Hannah's PsychoPricing course was immeasurably valuable. I devoured the course and watched several of the videos multiple times. The course changed the way I think about pricing and helped me  price and package my services in a way that makes sense.

Rhonda Hale-Tournay

Hannah is a Pricing Goddess!

I’ve just finished PsychoPricing and it was beyond expectation.

There is a method to the madness of pricing. Understanding human behaviour, psychology and the neuroscience behind pricing is a game changer. Now to implement all that I have learned! I can’t thank you enough Hannah!

Jenn Whinnem


THANK YOU HANNAH I am already feeling so much more confident for launch!

Hey, it's Hannah!

I'm Hannah Lewis, founder of Behave London and MindMafia. I help small business owners, freelancers and entrepreneurs to boost their profits using psychology.

This course came to life, because when I discovered "PsychoPricing" everything changed for me! AND when I started to apply price psychology to my own business, I saw a boost in my profits, because I'd broken free of bad pricing habits, and I was FINALLY charging what I was worth.

Now I want to help you, so you can charge the prices you deserve, boost your confidence and your profits. Ker-ching!

Get PsychoPricing

More of a details person?

Get more information on what's in the course and read the FAQs.

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