Yo, It’s Ash!
So glad you popped by to meet my IRL friend Hannah, the British wizard of all deep, dark, delicious pricing psychology. (No, really, she even has a company that does nothing but.) Because how many times have you wondered if you should charge $97 or, um, $997? (Ahem, ~ Hannah knows the answer. ~)
How many times have you wondered if you should offer one level or two or...three? (Hannah knows THAT answer, too.)
How many times have you heard crickets and wondered if it was your price—or something else? (Hannah’s got you.)
How many times have you just not known what to charge, or what your customers will think of it? (Hannah knows.)
If you struggle with pricing and never really know if you’re doing it right—or if you feel like you could be making so much more “if only ____________” then check out Hannah’s new “this is how you price your friggin’ stuff the scientific way” course. Which is obviously my own shorthand. It is GENIUS. I’ve just been through it myself when I was just with her in London, and I love it. A must for every online business owner and freelancer in the world. LOVE YOU. LOVE HANNAH. LOVE PUMPKIN COOKIES.) 

Hey Makers, Creators, Online Shakers  

Price Your Stuff Without Ever
Wondering If It’s “Right” Again

Learn the Secrets Behind Pricing That Only the World’s
Top Psychologists Know—and Don’t Just Guess If Your Prices Are Right. Guarantee They Are.


Is your price too high? 

Is is too low? 

Should you offer three options? 

Just one?

Does it seem too expensive to others?

Too cheap? 

What’s the optimal price, and how do you know?

Charge too much, and you’re losing clients and customers. Charge too little, and you’re losing money. 

And so the saga goes. 


Pricing your stuff might feel like a crapshoot—but it shouldn’t.

If you’re just guessing at your prices, it’s likely that you’re letting thousands of dollars slip right through the cracks...every single week. In fact, guessing is the worst thing you can do: it’s highly likely that you’ll guess wrong.


That’s because most people believe that your prices should be attractive—when, in fact, the very first thing you want to do is create an unattractive price. 


That’s right, unattractive! As in dragged-through-a-hedge, dirty-knees, stinky breathy, morning-after-a-big-party ugly. It’s the very first step to creating Beyonce-level profits, and it all has to do with the science behind how other people perceive your prices—not the actual price itself. And that means that there’s far more to pricing than the numbers on a page than you probably ever knew. 


Introducing: PsychoPricing 

Because you’re tired of wondering if it should cost $97 or $997. Which is not really the tagline, but it might as well be.

PsychoPricing is a video-based digital course you can do anywhere, anytime.

Here's a few things you'll learn


• How to sell 10x more—literally 10X more, as proven with research—by using a little trick I like to call, “jam bam".

• How a basketball player is the best thing that ever happened to your prices.

• How to create a bandaid that takes the “pain of paying” away for your customer.

• How to boost your sales with a basketball player.

• How to create an ugly duckling of a price, that’s secretly going to be a golden goose.

• How to get a customer to want what you’re selling by matching their inner view of the world – AND the specific phrases to use.

• The two things you should never sell together.

• Why expecting your customers to be rational is asking them to be a crazy axe-murderer.

• Why you should avoid discounts, and what to do instead.

• The best time of day to catch a customer in your checkout.

• And - the simple picture that will massively boost your sales.

PsychoPricing is easy to follow and easy to action

What if you could boost your profits without changing what you sell?

Understand how and why people buy based on their emotions

Get the low-down on what makes a price attractive, and tempts your customers to buy.

Unlock the pricing secrets that help you to sell to your customers

What to say, what colors to use, and how to price a sale or a promotion.

Make more dough, by boosting your profits - whether that's products or services

These step-by-step guides make it easy to create your prices, and put them out into the world!

This is right time of year to revise your prices!

Don't kick yourself for missing out on the chance to run an amazing promo *and* put your prices up. I'll show you how.

With easy-to-follow examples, so you'll never be stuck on pricing again. 

Enroll now

Time to launch a new service! 

Or earn more from the one you have. It's time to set yourself apart from the competition...


You're stuck on how to price yourself.

So what are you going to do? You could strip naked, cover yourself in sales flyers, and run through the streets to attract attention. But you'd probably need to get in shape first!

Guess what? Your clients aren’t choosing based on facts. They choose on EMOTION and making INSTANT decisions. Let's learn how to use that power for your profits!

Enroll today, you'll get all of this:

Instant access to all the modules in the course, all the bonuses (including the new ones coming up), the PsychoPricing workbook, AND a copy of the CARROTS guide to creating a cool customer journey.



+  Supportive Facebook group

+ An expert pricing mentor

+  Live Q&A sessions & zoom calls for all your burning questions!




PsychoPricing low Ash Ambrige offer


*all prices in USD.

  • Full access to the course & bonuses

  • PsychoPricing Workbook

  • Live Q&A for members

  • Free 'Carrots' guide to creating a customer journey for coming via Ashley Ambirge.

Premium Price review + PsychoPricing
*all prices in USD.

  • Full access to the course & bonuses

  • PsychoPricing Workbook

  • Live Q&A for members

  • Personal review of your pricing

  • Strategy call x 1 with Hannah Lewis to discuss your pricing

  • Free 'Carrots' guide to creating a customer journey for coming via Ashley Ambirge.

Bespoke Pricing service (minimum)
*all prices in USD

  • Full access to the course & bonuses

  • PsychoPricing Workbook

  • Live Q&A for members

  • Hannah works with you to create your pricing, 1-2-1.

  • Three calls planned over 4 weeks with Hannah Lewis to discuss your pricing. The first to understand your business, the second call to shape your pricing, to nail your pricing strategy once and for all!

    Or you can have the calls together as an intensive, and get your pricing perfect in just one day.

  • Free 'Carrots' guide to creating a customer journey for coming via Ashley Ambirge.

Here's what the latest students are saying

Happy customers & what they say

Andrea Grad

This course blew me away!

I learned SO MUCH about pricing and how to do it right and it's so fun now. It actually made pricing and my relationship with money feel different and for me that is huge.

Hannah's humor kept the content super engaging, the videos are short and digestible, and it all makes so much sense.

Best course on pricing ever! With psychology so I get the why, and examples so I get the how and so much fun in between.


Kate Wright, MBA

If you've ever wished you could get inside the human brain and really understand buyer psychology then this is THE COURSE YOU NEED RIGHT NOW!

I'll be recommending it to ALL my clients!

If you struggle with pricing, this course demystifies the entire pricing dilemma.

What I love about it? It's based on neuroscience and consumer behaviour research. You'll actually understand the reasons behind why you're doing things a certain way. It'll truly open your eyes.

It's thorough - everything you need to know in order to pay yourself what you're really worth. I had never thought about how pricing looks on the page before - the info in the course blew my mind!


Clark Ching, Author

I just loved this course. 

Over the years I’ve read several books on value pricing and paid for one other expensive pricing course, and while I got value from all of those, Hannah Lewis’s course was, somehow, more practical and down to earth, with advice I’ve not seen before. It was entertaining too. 

The bottom line though, is did it help me?  

It did. A week after I took the course I was asked to bid for some consulting and, although I always feel uncomfortable talking about price, I was able to agree a fee that my client thought was fair, and was 2-3 times higher than I would have instinctively charged.

Learning how to sell myself at fair, but high, rates has, for me, been a far nicer way to boost my income than working longer hours!  

Risk-Free Guarantee

This a completely risk-free decision for you. If after 14 days you haven't gained any value from the course, simply return your completed workbook to us, and we'll refund you (yes, you do have to show you actually did the work!)

What's in the course?

Here's What You'll Learn, Step By Step

  • Uncover how emotion effects people's buying behavior. 
  • How do I handle the "are my rates are too high!" panic?
  • Find out why hourly rates can kill your business. AKA "How do I price based on value to the client, not my time?"
  • Learn the tactics for charging higher prices.
  • Work out how to position your prices against your competitors.
  • Find out what makes people buy, based on how we evolved as humans.
  • How can I talk about my products to increase their perceived value? What language should I be using?
  • I'm trying to develop my prices and don't really know how to set them. Do I check out my competition (locally and nationally?) and go against the highest, lowest or somewhere in the middle?
  • You want your customer to buy? You better know how to present your choices. Learn the tactic which 10x'd sales by taking something away.
  • Uncover the costly mistake most small biz owners make when they price.
  • If my services and packages are similar what will set me apart?
  • Discover the simple-steps to pricing ANY type of product or service without getting lost, confused or stuck!
  • How to craft the PERFECT offer.
  • Uncover the three core pricing tactics which will help you nail the pricing of everything you ever price, and be able to point your customers towards the exact offer you want them to go for.
  • How to draw attention to your offers, so that they leap out. 
  • And at the same time, learn how to make your prices seem less like money, so that your customers see the value, not the price.
  • Are there any particular colors you should NOT use on a sales page? Or to show your prices?
  • Use the power trio of price positioning to target even the hardest customers to sell to.
  • Find out how to be an authority to your customers.
  • Learn how to get the two very different types of buyers to want what you're selling.
  • Avoid making the mistake which turns your customers away. 
  • How can I get my customers to trust me at the prices I charge? 
  • What are the top things you should NOT have on your site because they scare people off? 
  • Why we want what we can't have, and how that will help you sell.
  • People feel real pain when they pay - learn how you can make it painless to buy from you.
  • The little pictures which can make a huge difference to your sales.
  • How to Price for Sales and Specials
  • How to run a sale WITHOUT DISCOUNTS!
  • How create something your customers want to buy!

Look inside today & watch two lessons free

Really curious? Why not have a look around RIGHT NOW!

No commitment - take a peek and see if you like it!

PsychoPricing is based on how people really behave, and what makes them buy.

With easy-to-follow examples, so you'll never be stuck on pricing again.

I want to look for free

More happy customers, come join them!

Sophie Michals, (SM) Edits

Hannah's PsychoPricing course was immeasurably valuable. I devoured the course and watched several of the videos multiple times. The course changed the way I think about pricing and helped me  price and package my services in a way that makes sense.

Rhonda Hale-Tournay

Hannah is a Pricing Goddess!

I’ve just finished PsychoPricing and it was beyond expectation.

There is a method to the madness of pricing. Understanding human behaviour, psychology and the neuroscience behind pricing is a game changer. Now to implement all that I have learned! I can’t thank you enough Hannah!

Jenn Whinnem


THANK YOU HANNAH I am already feeling so much more confident for launch!

Hey, it's Hannah!

This course exists BECAUSE of Ash! It was Ash who opened my eyes to making digital products, and I've taken my time to do it, but PsychoPricing wouldn't have existed without her encouragement, and me finding The Middle Finger Project all those years ago. When I met Ash in real life the first time, I was telling her about the psychology of pricing, she squealed at me "YOU HAVE TO MAKE A COURSE!". And here it is! I love my fellow TMF'ers and I hope you enjoy the course! As you're coming via Ash, you'll also get my guide to creating a customer journey for FREE as a little thank you :)

In my daily life I help small business owners, freelancers and entrepreneurs to boost their profits using psychology.

When I discovered "PsychoPricing" everything changed for me, and when I started to apply price psychology to my own business, I saw a boost in my profits, because I'd broken free of bad pricing habits, and I was finally charging what I was worth.

Now I want to teach you, so you can charge the prices you deserve, boost your confidence and your profits. Ker-ching!


p.s. When business meetings go well, they look like this

I'm excited to sort my pricing! Let's go!

Are you into the details?

You can learn all about what's in the modules and read the FAQs here:

Hannah also works with big brands & podcasters


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