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Yo, it's Ash! 

So glad you popped by to meet my IRL friend Hannah, the British wizard of all deep, dark, delicious pricing psychology. (No, really, she even has a company that does nothing but.) Because how many times have you wondered if you should charge $97 or, um, $997? (Ahem, ~ Hannah knows the answer. ~)

How many times have you wondered if you should offer one level or two or...three? (Hannah knows THAT answer, too.)

How many times have you heard crickets and wondered if it was your price—or something else? (Hannah’s got you.)

How many times have you just not known what to charge, or what your customers will think of it? (Hannah knows.)

If you struggle with pricing and never really know if you’re doing it right—or if you feel like you could be making so much more “if only ____________” then check out Hannah’s new “this is how you price your friggin’ stuff the scientific way” course. Which is obviously my own shorthand. It is GENIUS. I’ve just been through it myself when I was just with her in London, and I love it. A must for every online business owner and freelancer in the world. LOVE YOU. LOVE HANNAH. LOVE PUMPKIN COOKIES.) 

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Hey, it's Hannah! 

This course exists BECAUSE of Ash! It was Ash who opened my eyes to making digital products, and PsychoPricing would not exist right now without her. Finding The Middle Finger Project all those years ago was a revelation. When I first met Ash in real life, I was passionately explaining to her about the psychology of pricing, and she squealed at me "YOU HAVE TO MAKE A COURSE!".  So here it is! I love my fellow TMF'ers and I hope you enjoy the course! As you're coming via Ash, you'll also get my guide to creating a customer journey for FREE. PsychoPricing is packed full of clear and actionable info - and as a student with lifetime access to updates, you will see it evolve as it grows with your questions & queries. I'm here to you and your small business to succeed.

 

Hey Makers, Creators, Online Shakers  

Price Your Stuff Without Ever
Wondering If It’s “Right” Again

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Here's a few things you'll learn

  • How to sell 10x more—literally 10X more, as proven with research—by using a little trick I like to call, “jam bam".
  • How a basketball player is the best thing that ever happened to your prices.
  • How to create a bandaid that takes the “pain of paying” away for your customer.
  • How to boost your sales with a basketball player.
  • How to create an ugly duckling of a price, that’s secretly going to be a golden goose.
  • How to get a customer to want what you’re selling by matching their inner view of the world – AND the specific phrases to use.
  • The two things you should never sell together.
  • Why expecting your customers to be rational is asking them to be a crazy axe-murderer.
  • Why you should avoid discounts, and what to do instead.
  • The best time of day to catch a customer in your checkout.
  • And - the simple picture that will massively boost your sales.

PsychoPricing is easy to follow and easy to action

What if you could boost your profits without changing what you sell?

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Learn the Pricing Secrets That Only the World’s Top Psychologists Know—and Don’t Just Guess If Your Prices Are Right. Guarantee They Are.

Is your price too high? 

Is it too low? 

Should you offer three options? 

Pricing your stuff might feel like a crapshoot—but it shouldn’t.

If you’re just guessing at your prices, it’s likely that you’re letting thousands of dollars slip right through the cracks...every single week. In fact, guessing is the worst thing you can do: it’s highly likely that you’ll guess wrong.

That’s because most people believe that your prices should be attractive—when, in fact, the very first thing you want to do is create an unattractive price. 

That’s right, unattractive! As in dragged-through-a-hedge, dirty-knees, stinky breathy, morning-after-a-big-party ugly. It’s the very first step to creating Beyonce-level profits, and it all has to do with the science behind how other people perceive your prices—not the actual price itself. And that means that there’s far more to pricing than the numbers on a page than you probably ever knew. 

 

Introducing PsychoPricing

Because you’re tired of wondering if it should cost $97 or $997. Which is not really the tagline, but it might as well be.

PsychoPricing is a video-based digital course you can do anywhere, anytime.

Wonder if your price seem too expensive compared to others?

Too cheap? 

What’s the optimal price, and how do you know?

Charge too much, and you’re losing clients and customers. Charge too little, and you’re losing money. 

And so the saga goes.

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Learn how to put it into action in your small business

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Understand how and why people buy based on their emotions

Get the low-down on what makes a price attractive, and use that to tempt your customers to buy.

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Unlock the pricing secrets that help you to sell to your customers

What to say, what colors to use, and how to price a sale or a promotion the right way.

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Get more dough, and boost your profits with science

Get the step-by-step guide and easily create your prices. Use the pricing spreadsheet to show you what you SHOULD be charging.

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Look inside today & watch two lessons free 

NO CREDIT CARD REQUIRED

Curious? Why not have a look around RIGHT NOW! No commitment - take a peek and see if you like it!

PsychoPricing is based on how people really behave, and what makes them buy. With easy-to-follow examples, so you'll never be stuck on pricing again.

I want to look for free

Don't kick yourself. It's the right time of year to run an amazing promo *and* put your prices up. I'll show you how.

With easy-to-follow examples, so you'll never be stuck on pricing again. 

Guess what?

Your clients aren’t choosing based on facts. They choose on EMOTION and making INSTANT decisions. Let's learn how to use that power for your profits!

Enroll today, you'll get all of this:

Instant access to all the modules in the course, all the bonuses (including the new ones coming up), the PsychoPricing workbook, AND a copy of the CARROTS guide to creating a cool customer journey. 

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Get $90 off the price of the course
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Clarke Ching, Author

I just loved this course. 

Over the years I’ve read several books on value pricing and paid for one other expensive pricing course, and while I got value from all of those, Hannah Lewis’s course was, somehow, more practical and down to earth, with advice I’ve not seen before. It was entertaining too. 

The bottom line though, is did it help me?  

It did. A week after I took the course I was asked to bid for some consulting and I was able to agree a fee that my client thought was fair, and was 2-3 times higher than I would have instinctively charged.

Learning how to sell myself at fair, but high, rates has, for me, been a far nicer way to boost my income than working longer hours!  

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Kate Wright, MBA

If you've ever wished you could get inside the human brain and really understand buyer psychology then this is THE COURSE YOU NEED RIGHT NOW!

I'll be recommending it to ALL my clients!

If you struggle with pricing, this course demystifies the entire pricing dilemma.

What I love about it? It's based on neuroscience and consumer behaviour research. You'll actually understand the reasons behind why you're doing things a certain way. It'll truly open your eyes.

It's thorough - everything you need to know in order to pay yourself what you're really worth. I had never thought about how pricing looks on the page before - the info in the course blew my mind!

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Andreaa Grad

This course blew me away!

I learned SO MUCH about pricing and how to do it right and it's so fun now. It actually made pricing and my relationship with money feel different and for me that is huge.

Hannah's humor kept the content super engaging, the videos are short and digestible, and it all makes so much sense.

Best course on pricing ever! With psychology so I get the why, and examples so I get the how and so much fun in between.

Brilliant!

What you'll gain from each module

More happy customers, come join them!

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Sophie Michals, (SM) Edits

Hannah's PsychoPricing course was immeasurably valuable.

I devoured the course and watched several of the videos multiple times. The course changed the way I think about pricing and helped me  price and package my services in a way that makes sense.

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Rhonda Hale-Tournay

Hannah is a Pricing Goddess!

I’ve just finished PsychoPricing and it was beyond expectation.

There is a method to the madness of pricing. Understanding human behaviour, psychology and the neuroscience behind pricing is a game changer. Now to implement all that I have learned! I can’t thank you enough!

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Jenn Whinnem

TESTIFY: HANNAH IS BRILLIANT AT PRICING.

THANK YOU HANNAH I am already feeling so much more confident for launch!

Join the group, get solo support, or get it all done for you.

PSYCHOPRICING - LOW ASH AMBRIGE OFFER

289    199 USD

  • Full access to the course & bonuses
  • PsychoPricing Workbook
  • Live Q&A sessions for members
  • Free 'Carrots' guide to creating a customer journey for coming via Ashley Ambirge.
Enroll Now

PREMIUM PRICE REVIEW + PSYCHOPRICING

989 USD

  • Full access to the course & bonuses
  • PsychoPricing Workbook
  • Free 'Carrots' guide to creating a customer journey for coming via Ashley Ambirge
  • Personal review of your pricing strategy.
  • 70 minute Strategy Call with Hannah Lewis to discuss your pricing.
Get Premium Support

BESPOKE PRICING SERVICE

2467 USD

  • Full access to the course & bonuses
  • PsychoPricing Workbook
  • Live Q&A sessions for members
  • Free 'Carrots' guide to creating a customer journey for coming via Ashley Ambirge
  • Hannah works with you to create your pricing, 1:1. Three calls planned over 4 weeks with Hannah Lewis to discuss your pricing. The first to understand your business, the second call to shape your pricing, to nail your pricing strategy once and for all!
  • Or join the calls together as an intensive, and get your pricing perfect in just one day.

Get bespoke pricing

Take a look inside 

 

What do new students think?

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Ready to sign up?

Go fully bespoke 2467 USD
Get personalised help 989 USD
Enroll now in the 199 USD offer

Frequently Asked Questions by clever people

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Risk-free Guarantee

This a completely risk-free decision for you. If after 14 days you haven't gained any value from the course, simply return your completed workbook to us, and we'll refund you (yes, you do have to show you actually did the work!)

Enroll now
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Look inside today & watch two lessons free 

NO CREDIT CARD REQUIRED

Curious? Why not have a look around RIGHT NOW! No commitment - take a peek and see if you like it!

PsychoPricing is based on how people really behave, and what makes them buy. With easy-to-follow examples, so you'll never be stuck on pricing again.

I want to look for free
Take me back to the prices, I wanna have a look
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